BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia, page 7

DIGITAL MARKETING

DIGITAL MARKETING

Clubhouse is on Trend: Analysis of the Russian-Speaking Audience

On February 7, 2021, rapid growth of the Russian segment of the Clubhouse application began, which provoked an increase in discussions in social media. The maximum bursts of discussions occurred on February 14-17.

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B2B MARKETING

B2B MARKETING

2020 Russian Travel Market Development Results: How Tourism Survived the Pandemic

The lowest drop was demonstrated by tourist flows to China (-94% as compared to 2019), Spain (-90%), and Italy (-86%). At that, Top-15 most popular travel destinations among Russians included India (-57%), Cuba (-58%), and the Dominican Republic (-65%) for the first time ever.

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B2B MARKETING

B2B MARKETING

Most Russian Tourists Expect Full Border Opening in 2021

The resumption of travel abroad in full in 2021 is expected by 60% of Russian tourists. Among the most desirable destinations for travel, they named Turkey, Thailand, Egypt and Europe.

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DIGITAL MARKETING

DIGITAL MARKETING

2021 Travel Marketing Trends

Now travelers want unique impressions, looking for unusual vacations in seclusion and away from civilization or learning regional cultures. Many people warmed to healthy lifestyle and environmental ideas, that is why in 2021 health resort vacations, eco-labelled hotels, and agricultural farms will be the hottest new trend.

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DIGITAL MARKETING

DIGITAL MARKETING

Every Company is a Media Company. Why Develop Own Digital Channels

Any brand seeks to maintain a stable relationship with its audience. However, it is not always simple to earn loyalty and trust of customers. A company’s own channels play a big role in building relationships with clients.

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DIGITAL MARKETING

DIGITAL MARKETING

Most Russians Use the Internet to Organize Their Own Travel Around the Country

Russian tourists today quickly determine the direction of their vacation and come to the place with a ready-made plan. They plan their own trips, and they are three times more likely to use the Internet than travel agencies to choose a holiday destination and make an activity plan.

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B2B MARKETING

B2B MARKETING

Only a Third of Business Trips Took Place in 2020

The number of airline tickets purchased by business travelers in 2020 decreased by 66% compared to last year. Thus, the number of business trips in Russia fell by 60%, and foreign trips reached only 16% of the volume of 2019.

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DIGITAL MARKETING

DIGITAL MARKETING

99 Content Ideas for Travel Business

We prepared 99 topics of travel content that will let you maintain your blog effectively throughout the year and never repeat yourself.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Reasons to Start Using eSports as Part of Your Marketing Strategy in Russia Today

Esports was officially recognized in Russia as sport in 2016. This event heightened interest in this industry of not only schoolchildren and students but also businesses. The industry got even more attention in 2020 as match broadcasts became a great way to spend time during the coronavirus lockdown.

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DIGITAL MARKETING

DIGITAL MARKETING

Community Management Features: Combating Aggression or Trolling as a Marketing Tool

We have prepared several simple recommendations that will help a community manager reframe communication with trolls in the way you need and take control of communication in the community.

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B2B MARKETING

B2B MARKETING

The Scope of Business Trips Continues to Recover

The scope of business trips continues to grow: the number of flights compared to the summer increased by almost 25%, and train trips – by 13%.

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B2B MARKETING

B2B MARKETING

6 Trends in Tourism and Travel Marketing after the COVID-19 Pandemic

The COVID-19 pandemic has already altered prospects of the travel industry development. As of today, there are several clearly seen travel industry trends that have also affected the choice of marketing tools for promotion during this very challenging period.

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B2B MARKETING

B2B MARKETING

Post-Pandemic Travel Marketing: How Has the Pandemic Affected Tanzania's Positioning in Russia?

Tanzania was one of the first countries to open its borders to Russian tourists after the pandemic. To better understand the post-pandemic marketing strategy of Tanzania, RMAA Travel has recently asked some questions to TTB DG Ms. Devota Mdachi.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Steps to Create a Strategy for Cooperation with Streamers in Russia

When promoting a game, industry-related media coverage still matters, but often the game will manage to achieve much more if a streamer makes an overview video or an online broadcast of his gaming experience.

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MEDIA BUYING

MEDIA BUYING

Illegal Ads: How to Promote Goods with Constraints

In our blog, we tell a lot about how to advertise different goods or what marketing channels in Russia are more effective. Today, we will turn our attention to one more very important issue—advertising goods with constraints.

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DIGITAL MARKETING

DIGITAL MARKETING

Tourism Post-COVID Marketing: 10 Digital Ideas to Remind Tourists of a Destination

We have collected 10 ideas that you can use in your content strategy for maintaining a website, pages in social networks, and even in email newsletters.

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B2B MARKETING

B2B MARKETING

81% of Russians Missed the 2020 Summer Holiday Season

81% of Russians did not go on vacation last summer. Most of those who missed their summer vacation are residents of Moscow and Saint Petersburg (86%), as well as people aged 60 and older (90%).

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DIGITAL MARKETING

DIGITAL MARKETING

Casual Games Advertising & Monetization Strategies in Russia

No matter how great a game you have created, it is your marketing strategy that can be the deciding factor in whether your game becomes popular or not. You can endlessly polish your game and make it perfect, but at the same time your competitors are gaining an audience with a much rawer product by investing in promotion.

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B2B MARKETING

B2B MARKETING

Russians Told How They Organized Children's Holidays This Summer

Those who could not organize a children's holiday this summer admitted that they were afraid of sending their child somewhere in the current situation (46.3% chose this option), and many also did not have the financial opportunity (43.9%).

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B2B MARKETING

B2B MARKETING

Events Go Online: Russia's Gaming Festivals 2020

Read our blog to find out when the official events of the Russian gaming industry will take place and where they can be viewed.

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