Yandex vs. Google in Russia: Search Market Share and Advertising Strategy
Why the Russian market no longer runs on classic search alone, and why your promotional strategy needs to reflect that.
How Russian Travelers Choose, Book, and Discover New Destinations in 2026
Which destinations travelers are choosing, which services they use to book trips, and which digital habits have become the new standard.
Yandex Marketing: Promoting in the Russian Market via Yandex.Direct
In this article we will talk about Yandex.Direct since the importance of the service for the Russian advertising market has become undeniable.
Advertising creatives in Yandex.Direct. Basic formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used in Yandex.Direct.