Advertising on Avtoradio

According to the station's official data, 27.7 million people in Russia listen to Avtoradio monthly and over 8.3 million daily across its full coverage area, which includes small towns outside the standard measurement base. Citing Mediascope, the station has also held first place in weekly audience reach in Russia for several years running.

The playlist mixes popular Russian and international hits, and the station produces its own shows, including the morning drive show Poyekhali and the evening show Murzilki Live. Live concerts broadcast directly from the studio are the station's signature format, and Avtoradio also runs the Disco of the 80s festival and large listener contests such as the Mnogo Deneg game.

Avtoradio broadcasts through more than 400 transmitters across Russia, with 90.3 FM as its Moscow frequency. The station also streams online and through its mobile apps and distributes content on major Russian social and video platforms, which extends campaign reach beyond FM broadcasting.

The main options are direct audio spots in ad breaks, sponsorship of shows and projects, special projects built around the station's content, and interactive and native formats. Digital audio placements in the online stream and mobile app, influencer marketing, and programmatic buying are also available.

Yes. Sponsorship can be attached to Avtoradio shows, contests, and live concert broadcasts. Packages typically include presenter mentions, branded openings and closings, and integration into the program's mechanics, which builds stronger brand association than standard spots and works well for image-driven campaigns.

Special projects are custom campaigns designed around the station's content and events rather than standard ad breaks. They are positioned as a tool for image-building tasks: raising brand loyalty or drawing attention to a new product through exclusive on-air and digital mechanics, often combined with the station's social media and video channels.

Yes. Avtoradio streams online and through mobile apps, and digital audio inventory is sold alongside broadcast airtime, including programmatic placements. This allows advertisers to combine FM reach with addressable digital audio impressions in a single campaign.

Yes. Avtoradio is one of the largest network stations in Russia with regional broadcasting in major cities. Advertisers can buy national airtime across the full network or place campaigns in individual cities through regional windows, depending on distribution goals and budget.

Regular traffic updates and drive-time programming keep the station on in vehicles during morning and evening commutes, when listeners cannot switch to visual media. This makes Avtoradio a strong environment for automotive brands, fuel retailers, insurers, and other advertisers whose customers spend significant time behind the wheel.

RMAA Agency manages the full placement cycle for international advertisers: media planning, official airtime buying, adaptation and production of Russian-language audio creative, legal compliance of ad materials, campaign launch, and post-campaign reporting. This removes the need for an advertiser to have a legal entity or media buying expertise in Russia.