Advertising on Radio Chanson

More than 16.6 million people in Russia listen to Radio Chanson monthly (Mediascope, Radio Index, Russia, cities 100,000+, aged 12+, October 2025 – March 2026). Combined with its steady daily audience, this keeps the station firmly inside the national top ten and makes it the leading voice of its format in the country.

Shanson Goda (Chanson of the Year) is the station's national music award, built on its weekly on-air chart: listeners' preferences through the year decide who takes the stage at the annual ceremony. For the audience it is the definitive event of the genre, and for brands it is the station's most prestigious integration platform.

The station streams through official mobile apps for iOS and Android, is available as a station on Yandex Music, and runs active communities on VK, Odnoklassniki, YouTube, Dzen, Telegram, and Max. Listeners can even send messages directly to the studio through the app, which keeps the audience in a live dialogue with the broadcast.

The official lineup includes standard spots of 10 to 60 seconds, sponsorship of programs and segments, live integrations into the broadcast, special projects around the station's events, cross-media campaigns spanning several stations plus digital, and PR formats in which company experts appear as studio guests.

Yes, on two levels. On air, sponsorship attaches to specific programs, from the morning show to the weekly chart. Offline, the station runs three nationally known events, the Shanson Goda ceremony, the Eehh, Razgulyay! dance festival, and the Barkhatny Shanson seaside festival, each offering staged brand presence in front of arena-scale audiences.

Instead of running between songs, the brand enters the program itself: hosts speak about the product in their own words, mentions are woven naturally into the flow of the show, and listeners take part in branded contests live on air. The format borrows the credibility of voices the audience has trusted for years.

Yes. A campaign can combine Radio Chanson with stations of other formats and with digital placements, run as a single project with one plan and consolidated reporting. This suits advertisers who need to cover several distinct audience segments at once without managing separate buys.

Yes. Advertisers can buy national airtime across the full network or focus on individual cities, matching the campaign to a regional distribution footprint. The format's popularity outside the capitals makes the station especially useful for brands whose sales depend on regional Russia.

The station reaches settled adults who make major household decisions, which suits automotive, construction and DIY retail, financial and insurance services, healthcare, real estate, and domestic travel. The trust-based tone of the format also fits brands whose promise is durability and fairness rather than fashion.

RMAA Agency manages the full placement cycle for international advertisers: media planning, official airtime buying, adaptation and production of Russian-language audio creative, legal compliance of ad materials, campaign launch, and post-campaign reporting. This removes the need for an advertiser to have a legal entity or media buying expertise in Russia.