Advertising on Europa Plus

More than 17.4 million people, or 26.8% of the measured population, listen to Europa Plus weekly, and the station holds a 6.6% share of all radio listening in Russia, the highest of any station (Mediascope, Radio Index, Russia, cities 100,000+, aged 12+, October 2025 – March 2026). That share means Europa Plus accounts for a larger portion of total listening time than any competitor. In Moscow, the station also ranks first by daily audience and brand recognition (Mediascope, Radio Index, Moscow, January – March 2026).

The schedule is anchored by the Brigada U morning show and the RASH evening show, and the station's weekly EuroHit Top 40 chart has been a fixture of Russian music culture for decades. Once a year the morning show broadcasts live from one of Moscow's largest clubs in the Zhivoy Zavtrak s Brigadoy U project, drawing a live audience of thousands.

The network includes 433 transmitter points across eight countries, making Europa Plus one of the largest music radio networks in the CIS and Baltic region, with 106.2 FM as its Moscow frequency. Since March 2015 the station has broadcast from a studio equipped with nine cameras and a video wall, combining traditional radio with video streams, and its content is also distributed through mobile apps and show podcasts.

The main options are direct audio spots in ad breaks, sponsorship of shows and charts, and special projects built around the station's content and events. Digital audio placements in the online stream, mobile apps, and show podcasts are also available, and the station's video-enabled studio allows projects that combine audio with visual content.

Yes. Sponsorship can be attached to the station's flagship programming, including the Brigada U morning show, the RASH evening show, and the EuroHit Top 40 chart. Packages typically include presenter mentions, branded openings and closings, and integration into program mechanics, which puts a brand inside content the audience actively follows.

Special projects are custom campaigns built around the station's content and events rather than standard ad breaks. Examples of the station's project mechanics include the Europa Plus LIVE TOUR, which sends listeners to major international concerts and festivals, and annual live club broadcasts of the morning show, both of which offer natural integration points for brands.

Yes. The station supports dozens of international blockbuster releases in Russian theaters every year and promotes concerts and shows by Russian and international artists. For film distributors, streaming services, game publishers, and event organizers this creates a ready-made environment where entertainment advertising feels native to the content.

Yes. Advertisers can buy national airtime across the Russian network or place campaigns in individual cities through regional windows. Because the network also extends into other CIS and Baltic markets, brands running multi-country campaigns in the region can use the same format across borders.

Radio audiences skew older on average, and Europa Plus is one of the few stations with national reach whose core listeners are in their twenties and early thirties. The station also leads among radio brands on voice assistants, according to the 2025 Streampik award, so campaigns reach young listeners across FM, streaming, and smart speaker environments at once.

RMAA Agency manages the full placement cycle for international advertisers: media planning, official airtime buying, adaptation and production of Russian-language audio creative, legal compliance of ad materials, campaign launch, and post-campaign reporting. This removes the need for an advertiser to have a legal entity or media buying expertise in Russia.