Advertising on Retro FM

More than 15.2 million people, or 23.4% of the measured population, listen to Retro FM weekly, and the station holds a 5.8% share of all radio listening in Russia, ranking in the national top five by all three metrics (Mediascope, Radio Index, Russia, cities 100,000+, aged 12+, October 2025 – March 2026). In St. Petersburg the station ranks in the top three by daily and weekly audience (Mediascope, February – April 2026).

Legendy Retro FM is the station's flagship festival and the only one in Russia that brings together the main pop stars of three decades on one stage. It fills stadium venues in Moscow, St. Petersburg, and other cities every year, has become part of the country's New Year season, and its televised versions air nationally, extending the project's reach far beyond radio.

The network includes 261 transmitter points across five countries, with 88.3 FM as the station's Moscow frequency. Broadcasting is complemented by an online stream, mobile apps for iOS and Android, and podcasts of the morning show published on major audio platforms, which extends campaign reach beyond FM.

The main options are direct audio spots in ad breaks, sponsorship of shows and of the station's event portfolio, and special projects built around its content and signature mechanics. Digital audio placements in the online stream, mobile apps, and show podcasts are also available, so a campaign can combine broadcast and digital reach.

Yes. On air, sponsorship can be attached to the Pervaya Smena morning show, the Felichita request show, and other programming. Offline, the station runs one of the busiest event calendars in Russian radio: the Legendy Retro FM stadium festival, the Vecherinka Retro FM party series in more than 20 cities, and the annual river cruise with listeners and artists.

Special projects are custom campaigns designed around the station's content and events rather than standard ad breaks. The station's own project mechanics show the range: an annual Space Week featuring Russian cosmonauts, trips that send listeners to meet international stars, and branded games inside popular shows can all serve as integration points for advertisers.

Yes. The station streams online, runs mobile apps, and publishes podcasts of its morning show on major audio platforms, and this digital inventory can be bought alongside broadcast airtime. Combining the two lets advertisers add addressable digital audio impressions to national FM reach within a single campaign.

Yes. Advertisers can buy national airtime across the Russian network or place campaigns in individual cities through regional windows. Because the network also reaches four more countries, brands running regional campaigns beyond Russia can use the same format across several markets.

The station's environment of familiar, time-tested music suits brands targeting settled household decision-makers: retail chains, FMCG, pharmacy and health products, automotive, financial services, and travel. The positive, nostalgia-driven tone of the programming also makes it a comfortable setting for image campaigns that need warmth rather than urgency.

RMAA Agency manages the full placement cycle for international advertisers: media planning, official airtime buying, adaptation and production of Russian-language audio creative, legal compliance of ad materials, campaign launch, and post-campaign reporting. This removes the need for an advertiser to have a legal entity or media buying expertise in Russia.