BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia, page 12

B2B MARKETING

B2B MARKETING

Russian business travel market: data and trends

In 2018, the share of foreign destinations was 38% out of the total number of air flights of secondees, having demonstrated a slight growth (+6%), as compared to the previous year. Regardless of a complicated political situation in France, Paris remains the most popular international destination.

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B2B MARKETING

B2B MARKETING

Russian travel industry market size: statistics and trends

Russians’ tourist outflow growth rates in 2018 dropped due to a natural deceleration after an explosive growth in 2017, a reduction of real disposable population incomes, and a severe weakening of the ruble’s exchange rate since spring 2018. World Cup 2018 joined these factors, too, having left a significant part of solvent people at home (in Russia) at the top of the season (a large number of people in big cities who were servicing the World Cup, from rescue workers to doctors).

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B2B MARKETING

B2B MARKETING

5 Travel Marketing Trends You Need to Know in 2019

Tourism individuality is on the top of travel marketing trends—one third of respondents (34%) are interested in ready-made personal recommendations for travels. Notably, 41% would entrust travel planning to artificial intelligence that would offer options on grounds of the analysis of their previous travels. Taking into account that the majority of Russian entrust preparation of their travels to travel agencies (more than 60% Russian tourists prefer organized tours), personalized offers will surely catch the interest of a greater part of tourists.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian online travel market: statistics and trends

Opportunities of the eTravel market are expanding by means of the spread of various ticket or tour aggregators. Besides, in order to save on a trip and plan it correctly, tourists can use applications that select advantageous offers and optimize travel expenses. At that, a visible popularity is being gained by products that let organize tours on one’s own and create individual recreation programs.

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B2B MARKETING

B2B MARKETING

6 Steps to Improve Your Destination Marketing Strategy in Russia

Have you decided to promote your travel destination in the Russian market, but you do not know how to market your tourist destination and where to start from? We will tell you how to make up your tourism destination marketing strategy, taking into account peculiarities of the Russian tourism market. If you already have a ready-made strategy, out tips will help you customize it for Russian tourists.

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DIGITAL MARKETING

DIGITAL MARKETING

What are Russian tourists interested in being abroad: Vacation Queries

People use Yandex services not only at home, but also abroad. They look up the Internet for opinions on tourist attractions, take interest in local cuisine and history, and handle unknown words and sunburned backs.

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DIGITAL MARKETING

DIGITAL MARKETING

9 Myths about Instagram Promotion

If you decided to choose Instagram as one of promotion channels in the Russian market, this article is for you. We will tell you about the most popular fallacies and ineffective promotion methods, which are often suggested by local agencies to their clients.

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DIGITAL MARKETING

DIGITAL MARKETING

2019 Russian Online Marketing Trends

Last year of 2018, 81% Russians used Internet, with 65% of them going online daily. What is more, according to MediaScope, as of November 2018, the percentage of Russians aged 18 to 34 who use Internet totalled 95%. In our blog, we are going to tell you what trends will let us not only increase media outreach, but also reach out to Russian users in 2019.

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B2B MARKETING

B2B MARKETING

Overview of “The Russian Tourism Market Report: Trends, Analysis & Statistics”

If you represent a tourism ministry, foreign company engaged in the travel industry, airline, hotel or foreign advertising agency which deal with the promotion of tourism and travel-related services in Russia, then this research will be extremely useful for you. The reserach represents comprehensive Russian travel industry market analysis.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian Game Industry Review

According to forecasts published in Newzoo 2018 Report, the Russian game market will reach $1.7 billion and Russia will move up to rank 11 in the world. In 2017, Russia became the largest e-sports market of Europe.

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DIGITAL MARKETING

DIGITAL MARKETING

Speciality of Russian Social Networks

Nowadays, Vkontakte, My World, and Odnoklassniki from Russia compete quite favorably with their foreign counterparts or even beat them in the Russian Internet.

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MEDIA BUYING

MEDIA BUYING

Situational Marketing and the 2018 FIFA World Cup

How to make money on info-motives? FIFA World Cup as a great example!

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DIGITAL MARKETING

DIGITAL MARKETING

Ecosystem: Performance Marketing in Russia, Market Overview - all you need to know!

How the Internet advertising market works in Russia: pros and cons, promotion strategies and other interesting facts!

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B2B MARKETING

B2B MARKETING

Personalized Marketing for B2B in Russia

Personalized marketing is usually understood as a complex of marketing activities, in which the personal data of the client are actively used. It can be a personalized offer based on information about the client, as well as the creation of personalized content intended for a particular audience. Also, personalized marketing refers to tools used by online stores aimed at offering the client exactly what he might need, but this interpretation refers more to the b2c segment. And today, read the RMAA Group blog about personalized marketing in the b2b segment.

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MEDIA BUYING

MEDIA BUYING

Marketing of Asian tourist destinations in Russia. Нow do Asians gain the attention of Russian tourists?

Every year, the attractiveness of Asian countries for tourists from the Russian Federation is growing. What methods are used to increase the flow of tourists from Russia? Read about this courtesy of the RMAA Group.

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B2B MARKETING

B2B MARKETING

What are the best social media networks for B2B promotion in Russia?

One of the main trends in the Internet marketing worldwide nowadays is to use social media marketing (SMM) as a B2B-marketing tool. Currently the usage of social networks as a marketing tool is quite popular in Russia, in particular – as a channel of interaction with a target audience of consumers. Companies that use social networks can increase brand awareness and customer loyalty, attract target audience, push up sales and perform other actions allowing them to achieve the main objective - to increase profits.

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DIGITAL MARKETING

DIGITAL MARKETING

Social Networks in Russia and Their Development in 2018

In 2018, social networks will become more interesting for Russians. To learn what tools will be used for to draw attention of Russian users, read the article by RMAA Group.

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MEDIA BUYING

MEDIA BUYING

Media Market in the Russian Federation: 2018 Trends

How will the Russian media market develop in 2018? What trends will determine its growth? Read this article in the RMAA Group blog to learn the forecast for the upcoming year that is directly related to media advertising in Russia.

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B2B MARKETING

B2B MARKETING

Review of Russian Exhibitions of Meat and Dairy Production Equipment and Technologies

There are exhibitions of equipment and innovative technologies in the field of dairy and milk production held in Russia annually. Read about the most prominent events in the RMAA Group review.

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B2B MARKETING

B2B MARKETING

Review of Tourism Exhibitions in Russia

There are annual exhibitions in Russia that are interesting for companies rendering tourism services. Read the review by RMAA Group, and you will learn about the most popular Russian exhibitions that let foreign business enter the tourism market of Russia.

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