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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 11
DIGITAL MARKETING
What are Russian tourists interested in being abroad: Vacation Queries
People use Yandex services not only at home, but also abroad. They look up the Internet for opinions on tourist attractions, take interest in local cuisine and history, and handle unknown words and sunburned backs.
B2B MARKETING
Overview of “The Russian Tourism Market Report: Trends, Analysis & Statistics”
If you represent a tourism ministry, foreign company engaged in the travel industry, airline, hotel or foreign advertising agency which deal with the promotion of tourism and travel-related services in Russia, then this research will be extremely useful for you. The reserach represents comprehensive Russian travel industry market analysis.
MEDIA BUYING
Situational Marketing and the 2018 FIFA World Cup
How to make money on info-motives? FIFA World Cup as a great example!
B2B MARKETING
Personalized Marketing for B2B in Russia
Personalized marketing is usually understood as a complex of marketing activities, in which the personal data of the client are actively used. It can be a personalized offer based on information about the client, as well as the creation of personalized content intended for a particular audience. Also, personalized marketing refers to tools used by online stores aimed at offering the client exactly what he might need, but this interpretation refers more to the b2c segment. And today, read the RMAA Group blog about personalized marketing in the b2b segment.
MEDIA BUYING
Every year, the attractiveness of Asian countries for tourists from the Russian Federation is growing. What methods are used to increase the flow of tourists from Russia? Read about this courtesy of the RMAA Group.
DIGITAL MARKETING
Search Systems in Russia: 2018 Trends and Forecast
What do search services that are currently in-demand in Russia propose? What is their rating, development trends, and capabilities in 2018? What tools can be used to enter the Russian market through search advertising of goods and services offered by representative of foreign business? Read the article by RMAA Group and you will learn answers to all these questions.
MEDIA BUYING
FIFA 2018 in Russia: What Promotion Opportunities Do Local and Foreign Brands Have?
How to organize your advertisements during FIFA 2018 in Russia? What tools should be used to achieve set goals? What do you need to know before you start an advertising campaign during organization of a sports event in Russia? Read the article prepared by RMAA Group to learn how you can advertise services and goods of your company at FIFA 2018.
MEDIA BUYING
Promotion of Cruise Travels in Luxury Segment for Russian Audience
Luxury services and cruise travels in particular need thoroughly chosen advertising channels that refrain from mass character. RMAA Group team will tell you what advertising chanells are effective here and help you build an advertising campaign of cruise travels for Russian audience.
B2B MARKETING
Corporate Mass Media in Russia: Tutorial
Are you looking for advertising your goods or services in certain region or for any-field-specialized people? Would you like to build partnership relations with any company? Trying to find your targeted public among thousands of some company's employees? Read more about market position of Corporate Mass Media and its benefits in the RMAA Group's article.
DIGITAL MARKETING
Marketing Strategies for Foreign Hotels on Russian Market
A foreign hotel is a rather specific product for promotion in Russia. The hotel's target audience is usually quite heterogeneous, and methods to promote hotels are rather various. First of all, it's advisable for you both to promote your reservation portal and keep track of you brand presence in Global Distribution Systems (GDS) and Alternative Distribution Systems (ADS). Further, it's no need to reject dealing with the market corporate segment. Read RMAA Group blog about all of this.
MEDIA BUYING
Auto Marketing in Russian Media And Internet Space.
Cars belong to that category of goods for promotion of which you can use wide variety promotion devices depending on the purpose of your advertising campaign. The Russian auto market has its own features on which you should pay attention when planning the advertising campaign. Read more about car promotion on the Russian market in the RMAA Group Article.
DIGITAL MARKETING
How To Promote Online Browser-Based Games At The Russian Market?
Browser-based games are quite popular in Russia. Year by year the number of games are growing and new games are looking for their own players but not all find them. Meanwhile, there are a good many ways to promote games: SEO, contextual advertising, social media marketing, liaising with journalists, streamers, bloggers, let’s players etc. Read RMAA Group article to learn which tools are most relevant for promotion browser-based games in Russia.
MEDIA BUYING
Pharmaceutical Marketing in Russia: Legal Restrictions And Advertising Opportunities
Promotion of pharmaceuticals is subject to regulatory restrictions in many countries. And Russia is also is no exception: additional restrictions are specified in the advertising law for drug products. Nevertheless, drug manufacturers are traditionally considered as one of the major advertisers. Please read RMAA Group article to learn what restrictions are imposed on the marketing of pharmaceuticals and what efficient ways exist for their promotion.
DIGITAL MARKETING
Programmatic buying made revolution in Marketing business all around the world and Russia is not an exception. It gave the possibility to buy advertisements on the different websites directly and in different formats. It saves the time and money because you do not have to deal with every website specifically. However, Programmatic buying technology is only developing and it cannot resolve all the tasks yet. But it will. To know more about the current situation of Programmatic buying on Russian Market read in material of RMAA Group.
B2B MARKETING
How to promote B2B IT products or services in Russia?
IT industry is on its top all over the world and in Russia in particular. Moreover its significance will only rise in upcoming future. Not a single company is capable to compete without modern high-quality solutions in the sphere of Information Technologies. Even though, IT companies have to fight for every client and look for new ways to attract them.
DIGITAL MARKETING
How To Increase The Organic Traffic In Russia Through Online Events
Organic Traffic - traffic that comes to your website from unpaid search results - is the most desirable and valuable one for any site. Its amount depends on the website's Search Engine Ranking, which is determined by many factors. In particular, they are the number of pages containing unique content, the number of inbound links, and the behavioral characteristics of the site visitors. How to improve these and some other indicators with the help of online events, read in RMAA Group blog.
B2B MARKETING
Effective Ways to Collect Database For B2B Customers
In comparison with b2c segment, promotion in b2b segment requires a greater personalization, customer-oriented approach and a closer contact with the client. Therefore database of the required sector or market segment is the necessary component of success. However, collection of data on industry companies is quite diligent and time-consuming challenge to accomplish if you start from scratch. Overview of the most efficient ways to collect database for promotion in b2b segment - read in the blog of RMAA Group.
DIGITAL MARKETING
Official Ad Service on Russian Instagram: Pros, Cons and Forecasts
Lead: September 30, photo-sharing service Instagram has launched an official advertising service in Russia. Many companies have been looking forward to this option, but their expectations have not been met. What caused that? What are the pros and cons of the new service? How not to lose but to win the audience of the Russian Instagram by means of official advertising? Read in the material of RMAA GROUP.
MEDIA BUYING
Promo In The Russian Style: The Most Ambitious Promo-Projects In Russia
The crisis in the Russian advertising market touched all segments, including event-industry. However, despite the fact that advertisers continue to cut marketing budgets, there is a series of promotional activities which brands are willing to invest in. These are branding festivals, exhibitions and parties that bring a record number of people together.
MEDIA BUYING
Nike's Advertising Campaign In Street Art Style In Russia
In Russia, the sports equipment manufacturer Nike has collaborated with the agency Instinct to set up the ad campaign dubbed "Instaposters". The brand has used photos of its female consumers which were shared on Instagram with the hashtag #BetterForIt. These images were transformed into human scale posters and then,displayed in different areas of the Russian cities in the style of street art. Each image is accompanied by a witty inscription and the hashtag, inviting consumers to further action.
