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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 11
B2B MARKETING
Travel Market Segmentation: A Key to Better Understanding of Russian Customer Needs
Our experience shows that travel business owners seldom or never know their target audience, while knowledge of market segmentation in travel and tourism industry is a foundation of any marketing strategy. Only knowing your target audience, you will be able to correctly set goals, objectives, to formulate a correct offer, and to choose the most effective tools to meet your KPI.
DIGITAL MARKETING
Effective Social Media Marketing for Travel Industry in Russia
If you decided to go to the Russian market, and here to stay, do not stop on one social network, but experiment with different ones. Remember that communication with users in social media helps maintain an emotional bond. Test different content not only in its matter, but also its manner, analyze the audience’s reaction, and raise your reach.
B2B MARKETING
7 Steps to Create Your Perfect Destination Marketing Plan
A destination marketing plan is a complex of measures and decisions that must be implemented within a particular period (a month, a quarter, a year, 3 years). It is an integral party of a business plan for development of any country or region.
DIGITAL MARKETING
Email Marketing for Travel Industry: How to Retain Customers
The travel industry provides a huge number of grounds to send e-mail throughout the whole customer lifecycle, from planning of a vacation until its end. The aim of e-mail marketing in tourism is to build a trust-based relationship between an agency and a client and to convert a tourist into a loyal customer.
MEDIA BUYING
Marketing in travel: how to promote in the Russian market
When defining what travel marketing is, it is most often meant to be a promotion of a particular travel destination (a country, city, or region). However, experience has shown that marketing in the travel and tourism industry includes complementarity of all travel service providers and their interaction with each other.
B2B MARKETING
Russia in the World Travel Market
According to the report International Tourism Results 2018 and Outlook 2019 prepared by UNWTO, world travel market has been demonstrating heady growth rates for the second year in a row. At year-end, the growth of the world travel industry market hit 6%, with 1.4 billion international trips. The outbound tourism market of Russia finished the year of 2018 with a humble growth in the number of tourists.
B2B MARKETING
Russian business travel market: data and trends
In 2018, the share of foreign destinations was 38% out of the total number of air flights of secondees, having demonstrated a slight growth (+6%), as compared to the previous year. Regardless of a complicated political situation in France, Paris remains the most popular international destination.
B2B MARKETING
Russian travel industry market size: statistics and trends
Russians’ tourist outflow growth rates in 2018 dropped due to a natural deceleration after an explosive growth in 2017, a reduction of real disposable population incomes, and a severe weakening of the ruble’s exchange rate since spring 2018. World Cup 2018 joined these factors, too, having left a significant part of solvent people at home (in Russia) at the top of the season (a large number of people in big cities who were servicing the World Cup, from rescue workers to doctors).
B2B MARKETING
5 Travel Marketing Trends You Need to Know in 2019
Tourism individuality is on the top of travel marketing trends—one third of respondents (34%) are interested in ready-made personal recommendations for travels. Notably, 41% would entrust travel planning to artificial intelligence that would offer options on grounds of the analysis of their previous travels. Taking into account that the majority of Russian entrust preparation of their travels to travel agencies (more than 60% Russian tourists prefer organized tours), personalized offers will surely catch the interest of a greater part of tourists.
DIGITAL MARKETING
Russian online travel market: statistics and trends
Opportunities of the eTravel market are expanding by means of the spread of various ticket or tour aggregators. Besides, in order to save on a trip and plan it correctly, tourists can use applications that select advantageous offers and optimize travel expenses. At that, a visible popularity is being gained by products that let organize tours on one’s own and create individual recreation programs.
B2B MARKETING
6 Steps to Improve Your Destination Marketing Strategy in Russia
Have you decided to promote your travel destination in the Russian market, but you do not know how to market your tourist destination and where to start from? We will tell you how to make up your tourism destination marketing strategy, taking into account peculiarities of the Russian tourism market. If you already have a ready-made strategy, out tips will help you customize it for Russian tourists.
DIGITAL MARKETING
What are Russian tourists interested in being abroad: Vacation Queries
People use Yandex services not only at home, but also abroad. They look up the Internet for opinions on tourist attractions, take interest in local cuisine and history, and handle unknown words and sunburned backs.
B2B MARKETING
Overview of “The Russian Tourism Market Report: Trends, Analysis & Statistics”
If you represent a tourism ministry, foreign company engaged in the travel industry, airline, hotel or foreign advertising agency which deal with the promotion of tourism and travel-related services in Russia, then this research will be extremely useful for you. The reserach represents comprehensive Russian travel industry market analysis.
MEDIA BUYING
Situational Marketing and the 2018 FIFA World Cup
How to make money on info-motives? FIFA World Cup as a great example!
B2B MARKETING
Personalized Marketing for B2B in Russia
Personalized marketing is usually understood as a complex of marketing activities, in which the personal data of the client are actively used. It can be a personalized offer based on information about the client, as well as the creation of personalized content intended for a particular audience. Also, personalized marketing refers to tools used by online stores aimed at offering the client exactly what he might need, but this interpretation refers more to the b2c segment. And today, read the RMAA Group blog about personalized marketing in the b2b segment.
DIGITAL MARKETING
Search Systems in Russia: 2018 Trends and Forecast
What do search services that are currently in-demand in Russia propose? What is their rating, development trends, and capabilities in 2018? What tools can be used to enter the Russian market through search advertising of goods and services offered by representative of foreign business? Read the article by RMAA Group and you will learn answers to all these questions.
MEDIA BUYING
FIFA 2018 in Russia: What Promotion Opportunities Do Local and Foreign Brands Have?
How to organize your advertisements during FIFA 2018 in Russia? What tools should be used to achieve set goals? What do you need to know before you start an advertising campaign during organization of a sports event in Russia? Read the article prepared by RMAA Group to learn how you can advertise services and goods of your company at FIFA 2018.
MEDIA BUYING
Promotion of Cruise Travels in Luxury Segment for Russian Audience
Luxury services and cruise travels in particular need thoroughly chosen advertising channels that refrain from mass character. RMAA Group team will tell you what advertising chanells are effective here and help you build an advertising campaign of cruise travels for Russian audience.
B2B MARKETING
Corporate Mass Media in Russia: Tutorial
Are you looking for advertising your goods or services in certain region or for any-field-specialized people? Would you like to build partnership relations with any company? Trying to find your targeted public among thousands of some company's employees? Read more about market position of Corporate Mass Media and its benefits in the RMAA Group's article.
MEDIA BUYING
Auto Marketing in Russian Media And Internet Space.
Cars belong to that category of goods for promotion of which you can use wide variety promotion devices depending on the purpose of your advertising campaign. The Russian auto market has its own features on which you should pay attention when planning the advertising campaign. Read more about car promotion on the Russian market in the RMAA Group Article.
