BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia, page 11

MEDIA BUYING

MEDIA BUYING

Beauty Products Advertising in the Russian Market

The major media to promote cosmetics in the Russian market is still TV. This channel spends 74% of the whole advertising budget for promotion of beauty industry actors. However, digital placement is gathering pace, and advertising budgets for this channel in January-September 2018 have grown almost twice, compared to the same period in 2017.

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DIGITAL MARKETING

DIGITAL MARKETING

How to Use Social Media in the Purchase Funnel in the Russian Online Market?

The main feature that distinguishes social media from other marketing channels is that they can not only satisfy the customer demand but also to generate it. Today, we will tell how to apply a classic purchase funnel in social media.

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B2B MARKETING

B2B MARKETING

Destination Branding and Marketing: Country Positioning in the Russian Travel Market

Destination marketing and branding covers a lot of tools and channels, by means of which an attractive travel product is created. Today, practically every country and even separate region and cities develop their brands.

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DIGITAL MARKETING

DIGITAL MARKETING

10 Inspiring Travel Blogs of Enthusiastic Travellers from Russia

It is bloggers who largely influence the perception of basically any tourism brand by modern tourists. However, there is a question: where and how do you find travel bloggers? We decided to make this task a bit easier for representatives of travel industry and made our selection of 10 amusing travel blogs of enthusiastic travellers from Russia.

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B2B MARKETING

B2B MARKETING

“The Russian Tourism Market Report: Trends, Analysis & Statistics”, Update, 2019

In order to understand not only the current state of the travel market, but also to evaluate its dynamics, it is important to follow the updates of data. And if you are interested in Russian tourists attraction, then our updated research “The Russian Tourism Market Report: Trends, Analysis & Statistics” will help you to find out what’s new in the Russian outbound travel market.

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DIGITAL MARKETING

DIGITAL MARKETING

Internet Influence on Choice of Beauty Products in Russia

Women look for goods online thoroughly, taking their time; that is why a personalized approach is appreciated here. 64% Russian pollees look for cosmetics online, and when an analogous product is almost over and they need a new one, only 47% prefer offline. If an old product is completely over, 44% users will go to an offline shop—only 19% will choose online tools.

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DIGITAL MARKETING

DIGITAL MARKETING

Christmas Market Destinations: When and How You Can Attract Russian Tourists for Holidays

Russian tourists traditionally prefer spending Christmas holidays in European countries, though choosing warmer destination for New Year holidays. When choosing a Christmas tour, the biggest problems are likely caused by the dates of these travels since the Christmas in Europe does not coincide with the beginning of public holidays in Russia.

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B2B MARKETING

B2B MARKETING

Mass Market Travel and Tourism: Russian Tour Operators and Travel Agencies

As of December 2018, the Unified Federal Register of Tour Operators contains 4,377 companies, with more than 530 of them dealing with outbound tourism.

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DIGITAL MARKETING

DIGITAL MARKETING

Hospitality and Travel Marketing: Tips to Promote Destinations Overall and Attract Russian Tourists

Hospitality industry is not about business or economy. It is a wider notion including tourism and catering, service and entertainment, food, organization of museum and excursion activities and many others.

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B2B MARKETING

B2B MARKETING

Leisure Travel Market: Where Do Russian Travellers Prefer To Go on Vacation?

It is noteworthy that 9 of 10 most popular countries among Russian tourists are famous for its beach recreation. Probably, this is the cause of the biggest rating fall that Germany is experiencing (from the 2nd place in the overall popularity rating to the 6th place in respect of Russians’ travels for tourism purposes).

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DIGITAL MARKETING

DIGITAL MARKETING

Marketing of Eastern and Western European Tourist Destinations in Russia

According to the statistics, five leaders in outbound tourism among countries of Eastern and Western Europe (except for bordering countries) are as follows: Germany, Czech Republic, France, Bulgaria and Great Britain. Today we will look at examples of how these countries promote themselves in the Russian web space.

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DIGITAL MARKETING

DIGITAL MARKETING

Marketing of Northern and Southern European Tourist Destinations in Russia

European cities are annually visited by millions of Russian tourists. The statistics says it all: out of Top 20 popular countries among Russians, 12 are European.

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DIGITAL MARKETING

DIGITAL MARKETING

Ideas for Travel Content Marketing: What Attracts Russian Travellers

Content makes it possible to create a connection between you and a traveler, to build a trust-based relationship, and to add value and sense to the very process of preparation to a trip. Travel industry content marketing is not only about beautiful pictures and fairy-tales about travelling.

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DIGITAL MARKETING

DIGITAL MARKETING

Travel Digital Marketing: Best Online Advertising Tools in Russia for Tourism Industry

What advertising channels at what stage should be used so that a traveller became your loyal client right after his or her first trip? Today, we will inquire into various online promotion channels from the perspective of CJM.

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B2B MARKETING

B2B MARKETING

Travel Market Segmentation: A Key to Better Understanding of Russian Customer Needs

Our experience shows that travel business owners seldom or never know their target audience, while knowledge of market segmentation in travel and tourism industry is a foundation of any marketing strategy. Only knowing your target audience, you will be able to correctly set goals, objectives, to formulate a correct offer, and to choose the most effective tools to meet your KPI.

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DIGITAL MARKETING

DIGITAL MARKETING

Effective Social Media Marketing for Travel Industry in Russia

If you decided to go to the Russian market, and here to stay, do not stop on one social network, but experiment with different ones. Remember that communication with users in social media helps maintain an emotional bond. Test different content not only in its matter, but also its manner, analyze the audience’s reaction, and raise your reach.

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B2B MARKETING

B2B MARKETING

7 Steps to Create Your Perfect Destination Marketing Plan

A destination marketing plan is a complex of measures and decisions that must be implemented within a particular period (a month, a quarter, a year, 3 years). It is an integral party of a business plan for development of any country or region.

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DIGITAL MARKETING

DIGITAL MARKETING

Email Marketing for Travel Industry: How to Retain Customers

The travel industry provides a huge number of grounds to send e-mail throughout the whole customer lifecycle, from planning of a vacation until its end. The aim of e-mail marketing in tourism is to build a trust-based relationship between an agency and a client and to convert a tourist into a loyal customer.

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MEDIA BUYING

MEDIA BUYING

Marketing in travel: how to promote in the Russian market

When defining what travel marketing is, it is most often meant to be a promotion of a particular travel destination (a country, city, or region). However, experience has shown that marketing in the travel and tourism industry includes complementarity of all travel service providers and their interaction with each other.

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B2B MARKETING

B2B MARKETING

Russia in the World Travel Market

According to the report International Tourism Results 2018 and Outlook 2019 prepared by UNWTO, world travel market has been demonstrating heady growth rates for the second year in a row. At year-end, the growth of the world travel industry market hit 6%, with 1.4 billion international trips. The outbound tourism market of Russia finished the year of 2018 with a humble growth in the number of tourists.

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