Blog about successful marketing strategies in Russia, page 2

DIGITAL MARKETING

Russian mobile market research

TNS Russia has analyzed the audience of mobile Internet users in Russia together with the main categories of advertisers in the segment

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MEDIA BUYING

A review of key consumer values in Russia

GfK, one of the world's leading research companies, presented a review of key consumer values that make producers and media companies re-examine communication with consumers to create goods and services, as well as entertainment and educational content for them. The review was prepared based on the methodology for the study of innovations and factors determining future of markets and certain categories - GfK FutureWave and was presented at the annual "Creative Food GfK" workshop for companies of consumer’s sector and media business.

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