BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia, page 14

DIGITAL MARKETING

DIGITAL MARKETING

How To Promote Online Browser-Based Games At The Russian Market?

Browser-based games are quite popular in Russia. Year by year the number of games are growing and new games are looking for their own players but not all find them. Meanwhile, there are a good many ways to promote games: SEO, contextual advertising, social media marketing, liaising with journalists, streamers, bloggers, let’s players etc. Read RMAA Group article to learn which tools are most relevant for promotion browser-based games in Russia.

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MEDIA BUYING

MEDIA BUYING

Pharmaceutical Marketing in Russia: Legal Restrictions And Advertising Opportunities

Promotion of pharmaceuticals is subject to regulatory restrictions in many countries. And Russia is also is no exception: additional restrictions are specified in the advertising law for drug products. Nevertheless, drug manufacturers are traditionally considered as one of the major advertisers. Please read RMAA Group article to learn what restrictions are imposed on the marketing of pharmaceuticals and what efficient ways exist for their promotion.

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B2B MARKETING

B2B MARKETING

B2B Exhibitions in Russia

B2B exhibitions fulfill an important function: they call together sellers, buyers and competitors in one place. The buyers get a chance to acquaint themselves with offers of a number of companies, the sellers can offer their production to a wide range of potential buyers and the competitors can communicate and evaluate each other's proposals. Read RMAA Group article to learn how to attract your audience to the exhibition, and motivate buyers on the exhibition.

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MEDIA BUYING

MEDIA BUYING

Advertising in Russian Airports

For a long time Airport has been an inexhaustible source of advertising opportunities for marketers. With the further development of technologies an advertising opportunities are increasing. Today in Russian airports many options of outdoor advertising are available: branding of various surfaces and objects, distribution of printed products and digital options with the use of location targeting. What advertising methods are relevant for Russian airports,read RMAA Group material.

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B2B MARKETING

B2B MARKETING

Event Marketing for B2B in Russia

B2B marketing is quite limited in tools compared with B2C segment. However, the point at issue today is about a tool designed for B2B sales – events for B2B companies – conferences, showcases, exposures on which you can share information about your company, its services or products with your target audience in sympathetic surroundings. For information on how to organize an event for B2B companies and get the maximum response and feedback, read RMAA Group report.

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MEDIA BUYING

MEDIA BUYING

Overview of the largest outdoor constructions in Moscow and Saint-Petersburg

Massive advertising construction placed on the fine overviewed place with number of contacts is a source of pride to any company. For a long time, large brandmauers and banners have occupied city facades in Moscow and Saint-Petersburg. Recently the situation has changed significantly: Russian government started to control outdoor advertising. There are not many large constructions anymore.

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DIGITAL MARKETING

DIGITAL MARKETING

Programmatic Buying In Russia

Programmatic buying made revolution in Marketing business all around the world and Russia is not an exception. It gave the possibility to buy advertisements on the different websites directly and in different formats. It saves the time and money because you do not have to deal with every website specifically. However, Programmatic buying technology is only developing and it cannot resolve all the tasks yet. But it will. To know more about the current situation of Programmatic buying on Russian Market read in material of RMAA Group.

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B2B MARKETING

B2B MARKETING

How to promote B2B IT products or services in Russia?

IT industry is on its top all over the world and in Russia in particular. Moreover its significance will only rise in upcoming future. Not a single company is capable to compete without modern high-quality solutions in the sphere of Information Technologies. Even though, IT companies have to fight for every client and look for new ways to attract them.

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DIGITAL MARKETING

DIGITAL MARKETING

Online Market of Audio Advertising in Russia

Marketing does not stop in one place. A new media format started developing in the end of 2014 – audio advertisement in the Internet. Significant moments of these type of ads are embeddedness in the process of consuming the content and unobtrusiveness, which is important for a friendly behavior of the audience. At the same time, these ads cannot be missed or ignored. The most important information about this format of advertising can be found in the material of RMAA Group.

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B2B MARKETING

B2B MARKETING

PR in Russia: How to Make It Effective?

PR is an integral component in promotion of any major brand. Despite the rapid development of the Internet and social networks, the media continue to be the main tool in creating public awareness and managing the reputation. Effective promotion is impossible without the competent interaction with the media. How to build relationships with the media and professionals of a desired sector, read in RMAA Group blog.

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DIGITAL MARKETING

DIGITAL MARKETING

How To Increase The Organic Traffic In Russia Through Online Events

Organic Traffic - traffic that comes to your website from unpaid search results - is the most desirable and valuable one for any site. Its amount depends on the website's Search Engine Ranking, which is determined by many factors. In particular, they are the number of pages containing unique content, the number of inbound links, and the behavioral characteristics of the site visitors. How to improve these and some other indicators with the help of online events, read in RMAA Group blog.

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B2B MARKETING

B2B MARKETING

Marketing For Consulting Services in Russia

Today the range of consulting services in Russia is not much different from the Western market. Such services as IT consulting, legal consulting, financial consulting, management consulting and other kinds of consulting in Russia have a big coverage and are in great demand. Though, consulting services’ domestic market due to its youth, clients do not trust too much to Russian consultants, which in its turn gives some kind of advantage to foreign companies. By virtue of a limited market outlet and specifics of close relationships between Client and Contractor the promotion of consulting services has a number of specific features. Find more in the RMAA Group special report.

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B2B MARKETING

B2B MARKETING

Effective Ways to Collect Database For B2B Customers

In comparison with b2c segment, promotion in b2b segment requires a greater personalization, customer-oriented approach and a closer contact with the client. Therefore database of the required sector or market segment is the necessary component of success. However, collection of data on industry companies is quite diligent and time-consuming challenge to accomplish if you start from scratch. Overview of the most efficient ways to collect database for promotion in b2b segment - read in the blog of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

Periscope: Get Closer to Your Audience

Periscope, a live video streaming app, created a stir in 2015. Features of this instrument to disseminate information are impressive: any user anywhere in the world can broadcast and communicate with audience or capture what’s happening around in just one click. The range of uses is incredibly large: from broadcast of the biggest events and disasters to shooting scenes of everyday life and communication with strangers. Read more about how to use a new tool to promote your brand in Russia in the material of RMAA Group.

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MEDIA BUYING

MEDIA BUYING

Trend and forecasts – Digital And Media Advertising in Russia

2015 was a difficult year for the advertising market in Russia. The fall of Rouble’s rate in late 2014 led to shrinking advertising income in almost all segments. However, by the end of the year, when the situation had stabilized, the volume started to increase again. The segments that felt confident in that situation were contextual and mobile advertising. The major trends in digital space became advertising in the Russian social networks, attention to the native ways of promoting, and establishment of the Periscope network. Read about the most notable trends of 2015 and forecasts for 2016 - in the material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

Contextual Advertising: Results of 2015 and Forecasts For 2016.

Passing year 2015 was marked by several important events for contextual advertising "Yandex. Direct" changed the auction scheme and canceled discounts to advertisers, and Google stopped Flash-banners supporting and fully made a transition to HTML5. How these changes affected the development of content? What awaits it in the future? Read in the blog of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

Alternative Tools For Promotion of Your Mobile App in Russia

In previous publications, we introduced you to the basic ways to promote mobile apps in Russia: affiliate networks, where you pay for the post in case of a certain result (registration on the site, filling in the questionnaire, online purchase) and pay per click systems. Today we will tell you more about the promotion of alternative sources of a mobile app that require minimum costs. Find more about them - in the material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

Affiliate Marketing In Russia And Current State Of System

In Russia there is a saying that tit in the hand is better than crane in the sky (bird in the hand is better than two in the bush). The same principle is laid down in the affiliate networks - affiliate programs such as banner ads, where you pay not for an abstract showing of advert on the Internet, but for the real action of a client - app download / purchase the product from the website. Today, we describe the principle of operation of affiliate networks, one of the most profitable advertising opportunities on the Internet, find more in the material of RWAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

10 Ways To Help You Draw Attention To A Mobile Application In Russia

In 2008, there was created a thing, which has really changed the lives of millions of people making them much easier and more interesting. One of the greatest business opportunities involving the huge audience appeared. Mobile App. However, the platform is useless if you do not convey information about it to potential users. How to make the application popular in Russia and in Russian Internet? Read in the material of RMAA GROUP.

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DIGITAL MARKETING

DIGITAL MARKETING

Official Ad Service on Russian Instagram: Pros, Cons and Forecasts

Lead: September 30, photo-sharing service Instagram has launched an official advertising service in Russia. Many companies have been looking forward to this option, but their expectations have not been met. What caused that? What are the pros and cons of the new service? How not to lose but to win the audience of the Russian Instagram by means of official advertising? Read in the material of RMAA GROUP.

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